Of the Community, By the Community,
For the Community
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A WISE CHOICE
UCLA family-medicine physician
A. Rodriguez and Nancy K. Hayes,
faculty-community partners in the Healthy
Abuelos, Healthy Los Angeles project
When UCLA family-medicine physician Michael A.
Rodriguez M.D. '88 and the administrators of a Santa Monica-based
nonprofit that aims to improve the quality of life for Los Angeles
County seniors wanted to learn how to best educate elderly Latinos
about the benefits of healthy living, they went straight to the
"We can't solve problems that elderly Latinos face by staying
in our offices at UCLA," says Rodriguez, an associate professor
specializing in the health-care needs of vulnerable populations.
"We have to ask those we want to help what their views are.
They have to have a say in what's going on."
Funded with a $30,000 grant, the Healthy Abuelos (Grandparents),
Healthy Los Angeles project partners Rodriguez with WISE Senior
Services to determine what obstacles aged Latinos may face in choosing
healthy life-styles and accessing health and social services, and
what messages and methods will be most effective in reaching them.
Results will be used to develop an outreach campaign that encourages
these seniors to make healthy life-style choices and link them to
appropriate service providers.
It may seem like a common-sense approach to use the targets of
a health-promotion campaign to help develop messages for that campaign.
But the practice is not that common with seniors, says Nancy K.
Hayes '86, president and chief executive officer of WISE Senior