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UCLA Magazine Fall 2004
From Murphy Hall
The Next Wave
How “Human” Are We?
Fear Factor
From Distant Days
In Their Own Words
Why Art Matters
Wild Wilde West
Girl Power
Bruin Walk

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Fall 2004 Bruin Walk

UCLA cheerleader action figures
Dare to go bear

Joe Batica and Idriss Taochy were wandering the BearWear aisles of the UCLA Store a few hours before catching a flight home to France when their eyes fell on a particular display. Grinning, they made their way over and asked a store employee to take a picture. The pair beamed as the camera snapped a portrait of them standing proudly in front of a rack of women’s UCLA-logo sports bras.

There’s no telling what BearWear will capture a shopper’s fancy. It might be a shirt, cap or sweats or something less traditional. In fact, there are more than 1,000 styles of emblematic items from which to choose, everything from UCLA-logo golf balls, footballs, barbecue aprons, umbrellas and chess sets to doggie dishes, infant and kiddie clothes, nightlights and a crib mobile that plays “Sons of Westwood.” There are pillows and tumblers and backpacks, and even a yellow rubber duck and a musical bottle opener.

BearWear is bullish; sales this year are expected to top $8 million, says Patrick Healey, UCLA Store general merchandise manager for apparel and accessories. “That’s a lot of stuff,” he says with a smile.

The Cottonaros of Lake Forest, Calif., came here to get some of that stuff for their year-old son, Jake. “We had a free afternoon so we brought him here for his first day at UCLA,” says Jeff ’98. “We are true-blue,” adds Arlene ’98, noting that Jake’s room is painted in blue and gold. “We’re getting him ready to be the same way.”

by David Greenwald


2005 The Regents of the University of California