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some traditions like the UCLA-USC rivalry are alive
and well, others have gone by the wayside in recent years. This
October, the campus is bridging the gap between once and future
Bruins by reinstating festivities like the Homecoming Parade and
Librarian Lise Snyder demonstrates new Internet technologies
in the College Library.
Alumni Association is reinvesting in tradition," says Keith
Brant '83, M.A. '88, Ph.D. '95, executive director of the UCLA Alumni
Association and assistant vice chancellor of Alumni Relations. "We
feel that today's students don't have an appreciation for what happened
in the past. Part of that is our own fault for not investing more
resources in telling students about the history of the campus."
there are 482 Pioneer Bruins the majority in their 90s, some
older living in Southern California. Many spiritedly attend
the Bruin Pioneer Reunion each fall. (This year's will be November
pride in being a Bruin really inspires me," says Andrew Shaw
'02, who leads the tour. "They are so loyal and excited about
being back on campus that it motivates me to remain active and to
stay in touch."
Jacobson Moss '29
Pioneer Bruins' memories of attending UCLA in its early years are
precious and a far cry from those of more recent Bruins.
Imagine, for example, taking a 7-cent trolley ride to get to campus.
Or being the only female in your class. Or, if you are a frosh guy,
having to wear a beanie, or a green button that says "Fresh"
if you are a frosh girl. Picture a graduation ceremony in the Hollywood
remember walking down the Bowl steps in my cap and gown, looking
down at my feet so I wouldn't fall," recalls Goldie Jacobson