Summer 2000 @ucla.com
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to explain the phenomenon, Al Osborne, director of the Price Center,
offers this sweeping view: "Today's students are less comfortable
with tradition and hierarchy and the acceptable order in terms of
when you can be responsible and accountable. Students today don't
just want a job. They want their work to have a far bigger meaning
than 8-to-5, a gold wristwatch and a nice pension when they retire.
They want economic success today, but they also want a better world
trend began surfacing at Anderson about three years ago. "The
whole dot-com explosion happened, in the first nine months of my
first year," recalls Seth Baum '99, the 28-year-old marketing
director of Petstore.com, the Emeryville, CA-based pet portal that
doesn't have the sock-puppet mascot. "There were a frenzy of
companies springing up and people becoming multimillionaires. Disney
was forming Go.com, Ebay had triumphed."
have been scrambling to keep up with the dot-com phenomenon ever
since. This February, for instance, Dean Bruce Willison announced
the creation of a new research effort, called the Center for Management
in the Information Economy, to deal with the galloping digital-technology
how the e-business craze has affected the curriculum, senior lecturer
Alan Carsrud lets out a desperate laugh. "It's called 'mad-dash-rush,'"
says Carsrud, who teaches several courses, including one on entrepreneurship
and venture initiation. "I've always said business plans were
never written in granite. Well, you'd better keep the damn computer
on and the word processor moving because it's a constant game."Part
of the problem is the rapid pace of high technology, some of which
is so new that business literature on it doesn't even exist. Carsrud,
for instance, recently returned from Helsinki, where Anderson has
a relationship with the Finnish National Technology Center. While
there, he ran into a new digital phenomenon called m-commerce or
"wapping," where people surf the 'Net and buy products
using their mobile phones. "Everybody in Helsinki 'waps.' We
have a tendency around here to think we're leading the charge. We
ain't leading the charge. I was in front of a group of my faculty
talking about m-commerce. They said, 'What's that?'"
trends on the Internet are also changing so quickly that it's almost
impossible to keep pace. Only a year ago, business-to-consumer -
or b-to-c-companies were in vogue. After profits proved too shallow
and investors became disgruntled, b-to-b (business-to-business)
commerce took off. "That's got six more months at best,"
predicts Carsrud. "We're now moving into really being crammed
into wireless and wireless portals, and I give that, oh, maybe 18
months. If you are keeping tabs on this industry, it's crazy."