Campaign Tales


By Sean Brenner

Published Oct 1, 2008 8:02 AM

The 2008 U.S. Presidential campaign has the American electorate on the edge of its seat. We explore the process of politics — and many of its issues — from a uniquely Bruin perspective. Red, white and blue, meet blue and gold.

Read all four of the Campaign Tales features:

Historic campaign ephemera: UCLA Library Campaign Literature Archive
Mud-slinging has always been part of politics, as these old promotions show.

On an Angle
Two UCLA professors discuss the role of media bias in the 2008 presidential election

Left or Right: All in Your Head?
A UCLA researcher's study hints that liberals and conservatives actually have different brains.

The Pen is Mightier Than Politics
Pieces from one of the world's largest political cartoon collections.

Our look at politics, American style, begins with a selection of images culled from the UCLA Library Campaign Literature Archive.

The archive was created in the 1920s as a way to capture materials that weren't otherwise retained by traditional library collections. It offers a unique look at national, state and local candidates and ballot measures — and the language and images used to promote them. (Check it out for yourself: Some of the collection is online.)

We continue with a look at a study conducted at UCLA that used neurological scans to — perhaps — prove the hypothesis that liberals and conservatives actually do think differently from each other.

Next, two of UCLA's most celebrated political experts evaluate the media's impact on Campaign '08. While their impressions of the quality of media coverage won't surprise you, their views on the presence and direction of media bias might.

Finally, a UCLA alumnus gives us a guided tour of some of the most influential, memorable and timeless images from his remarkable trove of political cartoons. Illustrations dating back to 1789 remind us that American politics hasn't changed much in the past 200 years.



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