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Campaign Tales: UCLA Library Campaign Literature Archive

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By Sean Brenner

Published Oct 1, 2008 7:00 AM


Mud-slinging has always been part of politics, as these old promotions show.

The Campaign Literature Archive from the UCLA Library was created in 1920 and captured materials often overlooked by traditional library collections. These pieces give a peek back in time at the language and images used to promote issues of the day.



1924 A Progressive Party pamphlet depicted Republican Calvin Coolidge and Democrat John Davis as corporate puppets.




1936 Despite this anti-New Deal flier, Franklin Roosevelt captured the largest Electoral College landslide in U.S. history.




1956 Dwight Eisenhower defeated challenger Adlai Stevenson for the second straight election.




1960 His election opponent was Richard Nixon, but a John Kennedy poster depicted communism as the enemy.




1980 Ronald Reagan took the White House with a decisive defeat of incumbent Jimmy Carter.




1996 Bill Clinton was the first Democrat to win a second term since Franklin Roosevelt.

Campaign Tales
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The Pen is Mightier Than Politics
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