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UCLA

Winners Then, Winners Now: 21st Century Edition

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By Jack Feuer

Published Sep 4, 2009 8:51 AM


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Two UCLA stars, on the field and in the classroom: Left, Rhodes Scholar Chris Joseph '08, former co-captain of the Bruin football team; right, math whiz and current football hero Alterraun Verner, who will graduate in 2010.

One Bruin athlete learned about leadership at Westwood, and is now a med student. Another admits that it's a great feeling to hit a quarterback, but math is no cakewalk. And a football co-captain had an epiphany while hiking in the mountains that led him to study geography — and become a Rhodes Scholar.

The 2009 version of UCLA's "Winners Then. Winners Now" NCAA ad campaign kicks off tomorrow when the Bruins face San Diego State at the Rose Bowl. This year's incarnation of the effort, whose 2007 debut featured legendary student athletes like Kareem Abdul-Jabbar '69, Anita Ortega '82 and Gary Beban '70, includes five 30-second spots starring 21st Century Bruin student-athletes talking about the big moments off the field and out of the gym that changed their lives while at Westwood.

Four are recent grads: All-American pole vaulter Jackie Nguyen '04, now a medical student; gymnast Michelle Selesky '07, who earned her masters in political management; gymnast and psychology doctoral candidate Onnie Rogers '03; and Rhodes Scholar Chris Joseph '08, former co-captain of the Bruin football team. Also sharing his big moment is math whiz and electrifying current football hero Alterraun Verner, who will graduate in 2010.

Once again, the spots, all shot in HD, were directed by Brent Thomas '68, the legendary director and adman behind the iconic 1984 Apple Computer Super Bowl ad. The campaign will air during NCAA Bruin football and basketball telecasts throughout the 2009-2010 NCAA season.

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