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UCLA

Super Bowl Ads? No-Brainers

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Published Feb 5, 2007 12:34 PM


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Read the New York Times Story (nytimes.com)

See the Super Bowl ads (youtube.com)

Advertisers paid $85,000 per second to connect with viewers during Sunday’s Super Bowl, but UCLA neuroscientists think some of the ads backfired. Researchers scanned the brains of five men and five women as they watched Super Bowl commercials and found brain activity suggesting that several ads stimulated anxiety and fear rather than pleasant emotions.

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