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New Ads Showcase UCLA in Tough Times

Videos highlight stand-outs in our Bruin family.


By Bethany Powers '11

Published Apr 30, 2009 10:36 AM

As state funding, federal grants and donor dollars grow scarcer during the recession, UCLA is releasing a series of 30-second video clips for the web and TV to remind people of the vital work they can support at UCLA.

Here. Now. UCLA.

For more of the best and the brightest at UCLA check out the rest of these clips.

The new ad campaign, funded by private donations set aside for communications, highlights a handful of the talented students and faculty that make UCLA such a distinguished university. Everything from philanthropic endeavors to the most revolutionary research is briefly touched upon in the new commercials. The "Here. Now. UCLA" ads are running on TV through April and May in Los Angeles and D.C., as well as on the Los Angeles Times website, said Rhea Turteltaub, UCLA's vice chancellor of External Affairs.

"The messages are part of our efforts to bolster UCLA's reputation and develop advocacy, grant and philanthropic support essential to UCLA during these challenging times," Turteltaub said. "They also assist in attracting the very best talent to the campus by showcasing members of the UCLA family who distinguish the university."

The ads seek to remind the community of UCLA's vital contributions, and why it's important not to let the economy shape what our campus is capable of doing. Take a peek at just a few of the people who enrich our campus and help make the UCLA family one of the most distinguished in the world.


Stem cell researcher Dr. Katherin Plath shares her ground-breaking discoveries.


Medical student Voltaire Sinigayan '09 brings health care and more to LA's homeless with the Mobile Clinic Project.

And it doesn't stop there. Check out these clips for more of UCLA's finest.



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